The Indian Television Reality Programmes Kaun Banega Crorepati Media Essay

The Indian Television Reality Programmes Kaun Banega Crorepati Media Essay In India, reality shows hosted by celebrities have become salient execution strategy to make the show successful, where top Indian celebrities host different reality shows apart from endorsing several brands. This research paper has tried to find out the factors which affect people choice towards different reality show. Later by taking one very popular Indian reality show Kaun Banega Crorepati efforts have been made to understand that among two stalwarts of Indian celluloid world Amitabh Bachchan and Shahrukh Khan who is the better host of the show and why? Q score technique has been used to understand the same. Focus group discussion containing people from different demographic variable was conducted to understand the reason of variation in viewership of this show from 2000 to 2012.Further; this research can be treated as a base for celebrity selection for hosting a reality show or brand endorsement by producer/directors/marketers advertising agency. Introduction India is one country, which is known to idolize the stars of the celluloid world.  Therefore, it makes tremendous sense for a TV show/ reality show to engage a celebrity for its hosting. In India, there is an exponential potential for a celebrity hosted event to be perceived as genuinely relevant and entertaining, thereby motivating viewers to come for watching it. The impact of the celebrity on a viewer depends upon the likability of viewer regarding the celebrity. Some celebrities have a huge fan following thats why they are able to attract more people for their respective show/s, ultimately increasing the viewership of that TV show/ reality show. 21stcentury has witnessed the advent development of a lot of technologies. Due to the advent of technology, it becomes easier for people to take the advantage of the same. The role of television as a media is increasing day by day. These days we can see a lot of people opting for DTH, therefore, now we dont have to rely on the cable to see the programmes on television. Due to this the viewership of people has increased to a greater extent. There was a time when people enjoyed watching religious serials, educational programmes, movies songs which provided entertainment. However, the meaning of entertainment seems to have changed and now a day reality shows have become the flavor of small screen. The small screen has been flooded with reality shows, namely X Factor, Just Dance, Little Champs, MTV Roadies,  Emotional Atyachar, Ratan Ka Rishta,  Comedy  ka maha mukabala, MTV Stunt Mania, Kaun Banega Crorepati, etc. and the list goes on. Moreover, most of the reality shows have been hosted by one celebrity or other. The basic assumption behind celebrity hosting the reality show is that the value associated with the celebrity is transferred to the brand of the reality show and therefore helps to create an image that can be easily referred by viewer. Henceforth, by association of celebrity with the reality show can very quickly establish the credibility, get immediate recognition and improved viewership. However, there are so many risks associated with such celebrity hosts. The viewership could slide down drastically just as quickly as it moved up the viewers mind due to some problem in celebrity image, career graph etc. Literature Review (Khatri, July-Dec. 2006) has opined that the celebrity endorsement does not itself guarantee sales. It can create a buzz and make a consumer feel better about the product, which in turn has to come to expectation of customers as a real star by delivering the promise. (Ibrahim, 2010) observed that using celebrity where the measurable results of such high cost strategy do not justify the amount of money that companies spend on utilizing celebrities. The allocated budget for using celebrities needs to be reallocated in other marketing areas such as marketing research and marketing insights to understand customers needs in more details. (Datta, 2010) has concluded that there are lots of challenges involved in finding the right celebrity match with product or service. Further, he opined that for the success of celebrity endorsement right fit between celebrity and band endorsed is must. (S.K.Dube, 2011) has observed that in India now a day, the use of celebrity endorsement/advertising for companies has become a trend and a perceived as winning formula of corporate brand equity building and products/ services marketing. The use of celebrity for brand promotion is increasing day by day but it cannot be treated as an assured strategic tool to enhance market share, demand of the product or even profit because it mainly depends upon suitability of celebrity with a product and brand as well. (Kineta Hung, 2011) from a survey involving 1,030 respondents has found that consumer celebrity worship is a significant antecedent to endorser effects; over-endorsement by a celebrity is an important moderator; and this model is robust across field like sports and entertainment celebrities. (Gouranga, 2011) concluded that celebrity is an important factor of interest to generate more positioning of interest in the minds of consumers rather than message and background set up at the time of recall in advertisements. So celebrity acts as an effective component of advertisement to make the advertisements more effective. (Jayant Sonwalkar, 2011) observed that in a country like India, celebrities act as major opinion leaders and since awareness levels are low, celebrities play a major role in brand recall. Celebrities are helpful in initiating a desired state need among people. The respondents usually pay attention to those advertisements using celebrity icons. The study conducted by him also revealed that to some extent celebrities initiate an action to buy that product. (PiligrimienÄ-, 2011) has found that the sport celebrity can be used when its possible to find a link between the product and sport, or when the company wants its customers to relate the product with the sport, active and healthy life style. (Ogunsiji, 2012) has pointed out that Global brand endorsements demand a global brand management team. Thus regional and international organization is in place to maintain brand leadership through proper effective celebrity endorsements. So, companies with large brand portfolios need to have separate managers for each brand and its promotion. Aim and objective of the study: In this fast changing world, viewers preferences towards reality shows are increasing and they are finding these reality shows as a good source of entertainment. Most of the reality television programmes are getting good response due to their respective hosts. How much an effective a particular host is? Does the response of viewers vary due to change of celebrity host? Is the personality of the host is matching with the personality of television programme which is being hosted by respective celebrity? This study can help the sponsors and producers of programmes to choose an appropriate host for their reality show. Further, this study can help in enhancing the viewership of reality programme. Objectives of the study 1. To know the factors affecting consumer preference towards Indian reality shows 2. To study the reason of variation of viewership in program Kaun Banega Crorpati between year 2000 to 2011 3. To study the compatibility of host personality (Amitabh Bachchan Shahrukh Khan) with respect to Kaun Banega Crorpati Need of the Study Reality shows has become important part and parcel of the peoples life. Presently, we can see that Indian television channels are flooded with reality shows. Now, most of the channels which want more TRP are coming up with a new reality show. Competition in this field has also increased manifold. So, producers of the reality shows are looking to hire super stars for hosting their shows. Producers are spending millions of rupees on hosts. Different people have different perceptions regarding the celebrity hosts. Some people might enjoy seeing a particular host in a reality show, but some people do not like that host. Every celebrity has his/her own personality. A marketer needs to know that whether the hosts personality is matching to the personality of the program he is hosting or not? This research can help the marketer to know that what kind of host would be appropriate for his show. If the marketer can make the right choice in selecting the host for his programme, he can beat the competition and can achieve higher TRP for his/her reality programme. Scope of the Study: The scope of study is confined to Indian reality programs and data has been collected from people residing in Jalandhar and Phagwara region of Punjab. In this study, researchers have taken one of the most popular Indian reality show Kaun Banega Crorepati. This study has tried to find the factors which affect the viewers preference towards Indian reality shows. Further, researchers have tried to find the reason of variation in viewership of Kaun Banega Crorepati from 2000 to 2011. Research Design: In this study, by and large descriptive research design has been followed. Researchers have tried to discover the insights that how the host personality is affecting the viewers preferences towards the Indian reality shows. Survey method with the help of structured questionnaire has been used for the data collection and the data collected has been analysed quantitatively, which also qualifies that the research design of the study is descriptive in nature. Researchers have also tried to find out the various reasons of variation in viewership for this researchers have conducted one focus group discussion to find out the aforesaid objective. So, the research design is also exploratory in nature to some extent. Sampling Design Target Population: People residing in Jalandhar and Phagwara, who watch Indian reality show like Kaun Banega Crorepati Sampling Technique: In this research, Convenience sampling has been used. This is a type of Non Probabilistic sampling. As everyone dont watch reality programme like KBC, so only those people have been surveyed who watch these programmes. Sample Size and data collection: In this research, Sample size of 300 respondents from Jalandhar and Phagwara city of Punjab region has been collected. Researchers have used structured questionnaire for this purpose. In the questionnaire, five point Likert scale has been used to measure the attitude of respondents. Few dichotomous questions have also been used to understand respondents behavioral pattern. A focus group of 11 people consisting different age group and occupation was conducted to find out the reason of variation in viewership of KBC during 2000 to 2012. Secondary data has been collected from Internet, books, periodicals, magazines etc. Time period of Data: The data is collected in between the time frame of month January 2012 to June 2012 across Phagwara city and Jalandhar city and its suburbs. Pilot testing: Researchers have done pilot testing by using convenience sampling technique. A sample of 35 was taken for this purpose. A questionnaire containing Likert Scale was instrumented for this purpose. Reliability testing for the pilot survey was decent with Cronbachs Alpha 0.697. Some necessary changes as per requirement were made in the questionnaire after conducting pilot survey. Data Analysis: Demographic variables like Gender, Age, and Occupation etc. have been used for profiling the respondents. Along with it, profiling also has been done on the basis of variables like does respondent watch reality programmes on television, does respondent watch KBC etc. From literature survey, lots of variables have been found which affect the viewers preference towards Indian reality shows. Factor analysis has been used to identify the important factors out of several variables. Apart from this, a Focus group has been conducted to know the reason of variation in viewership of KBC from 2000 to 2012. Brief Summary of tools used for analysis: 1. Descriptive Statistics: For profiling of the respondents 2. Factor Analysis: To identify the important factors affecting viewers preference towards Indian reality Show 3. Q Score: To understand the host compatibility with popular show KBC 4. Focus Group: To understand the reason of variation in viewership of KBC from 2000 to 2012. Frequency Distribution Frequency distribution of the 300 respondents has been displayed who prefer to watch different reality shows. Chart I: Frequency distribution of most favourite television reality show Source: Researchers Survey Out of 300 respondents, 127 respondents has identified Kaun Banega Crorepati as their most favourite reality show on Indian television channels. Moreover, in response of another question, researchers have also found that all the 300 respondents were aware of Indian television reality show Kaun Banega Crorepati and they have watched it at least once. 2. Can you tell the names of celebrities who have hosted the show? Researchers provided different options of celebrities name for this question, in which again all the 300 respondents were able to answer this correctly. Respondents were able to identify both hosts of KBC Amitabh Bachhan and Shahrukh khan. 3. Who is the favourite host Amitabh Bachhan or Shahrukh khan for KBC. Chart II: Frequency chart of favourite host Source: Researchers survey Researchers have found out that out of 300 respondents 254 repondents have chosen Amitabh Bachchan as a favourite host only 46 respondents have chosen Shahrukh Khan as their favourite host. FACTOR ANALYSIS Factor analysis has been performed to know which are the important factors which affect respondents preference towards watching Indian reality show. Questionnaires were administered to a sample of 348 respondents, after scrutiny researchers have removed 48 questionnaires due to errors in response. The data based on Likert scale, which was meant for measuring respondents preference was entered into SPSS data sheet. Before applying Factor analysis Reliability test was performed and then data was subjected to Factor analysis by using Principal Components Analysis (PCA) method. KMO Value which determines the sample adequacy was found .816 which was highly satisfactory. Varimax rotation for orthogonal factors with Kaiser Normalization was considered to get the % of variance explained for 13 statements in the questionnaire. To find the relevant factors Eigen value of greater than 1 was considered. A table of Rotated Component Matrix has been generated with the help of SPSS and three factor s were derived. Here, Factor loading above 0.50 has been considered for Factor analysis. Then, the factors have been derived based on the statements that have gone into each factor. The list of factors along with the supporting statements has been displayed in Table I. Table I: KMO and Bartletts Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .816 Bartletts Test of Sphericity Approx. Chi-Square 1.322E3 Df 78 Sig. .000 Source: SPSS Output of Research Study Kaiser-Meyer-Olkin test is applied to check out the adequacy of data. Here, it has been found more than 0.816, which is more than desired value of 0.5. Table II :Rotated Component Matrix Component 1 2 3 1.Influence of host personality .079 .070 .857 2.For the sake of knowledge -.034 .445 .662 3.Just for Enjoyment .326 .264 .331 4.Come on my favourite channel .786 .190 -.094 5.Because of peer influence .856 .208 -.032 6.Family Influence .816 .142 .135 7.Perfect timings .611 -.061 .467 8.Content of the show .054 .289 .629 9.Match with my personality .302 .529 .260 10.Like the way of portraying .359 .099 .070 11.For viewers questions .271 .709 .158 12.Challenge human capabilities .083 .854 .094 13.Platform for common people .150 .730 .243 Source: SPSS Output of Research Study Table III: Factor List Channel, peer family influence Competition and Connect with common people Host Knowledge Come on my favourite channel Match with my personality Influence of host personality Because of peer Influence For viewers questions For the sake of knowledge Family influence Challenge human capabilities Content of the show Perfect timings Platform for common people Source: Researchers Survey Description of the factors Factor 1, refers to, Channel peer and family influence and contributes to 33.978% variance. This factor is described in terms of Favorite channel, peer influence, family influence, and perfect timing of the show telecast. Factor 2, describes the Competition and Connect with common people contributes to 14.352% variance. This factor refers to Questions for viewers, challenge human capabilities, match with my personality and platform for common people. Factor 3, focuses on Knowledge and content and it contributes to 8.865% variance. This factor includes statements like influence of the host personality, for the sake of knowledge and content of the show Focus Group discussion to find out the reason of variation in viewership of KBC: To find out the reasons in variation of the viewership of reality show KBC, focus group was conducted. In focus group, 11 people from different age group and back ground were selected. Main finding of the focus group has been summarized below: It was observed during the discussion that, Change in the host of KBC from Amitabh Bachchan to Shahrukh Khan for Kaun Banega Crorepati has a great inverse impact on variation in viewership. During focus group participating people noted saying that Amitabh Bachchans personality matches with the personality of show. Most of the people felt that, Kaun Banega Crorpati is a kind of Quiz show where seriousness of the host, proper discipline and intellectuality of the host is required. These all qualities are possessed by Amitabh bachhan, which can be attributed to the success of Amitabh Bachchan as a host of KBC. A lots of other reality shows like Dus Ka Dum, Khatron Ke Khiladi etc. came on silver screen after the intial success of KBC, which also impacted the viewership of KBC. However, most of the Quiz show hosted by other super stars was similar in nature. Four participants of focus group discussion who were female observed that as KBC was coming on Sony television from 9 PM to 10 PM on week days, and a lot of family serials were also being telecasted on different television channels on same time slots. Here, these female participants felt that they preferred watching family serial rather than KBC. Five participants, who were doing jobs, found that KBC show used to come on working days and these people after coming exhausted from office looking for some light entertainment programmes, they were not interested in watching a show where they need to apply their mind. It was also observed that most of the participants were agreeing that voice quality, overall personality and matureness of Amitabh bachhan was very good which was lacking in Sahrukh khan as a host of KBC, however later was observed charming and informal. Q score Technique Applying the Q score technique to determine the familiarity, popularity and compatibility of two stalwart (Amitabh Bachhan and Shahrukh khan) among Indian celebrities as a host of KBC based on feedback from the respondent of different demographic backgrounds will be very useful and relevant for producers and directors in identifying and selecting the appropriate celebrity as a host of their respective reality shows. Q score to help choose the right celebrity host for reality show Q Score is normally used by marketing firms to select the right celebrity for endorsing their product/ services and determining the popularity ranking of the celebrities as per the consumers response. The Q score answers the question how appealing and popular is the celebrity among those who do know him or her? Advertisers and advertising agencies can refer to Q rating score of a celebrity for choosing the right celebrity. In this process, respondents are asked to indicate two things first Whether they know (heard / seen) about the selected celebrities? Secondly, if respondents answer yes- then the respondents are being asked to rate the celebrities on a five point Likert scale scale that includes Favourite, Very Good, Good, Fair and Poor. Calculating Q ratings:- Q rating is calculated by taking the number of respondents who indicate in questionnaire that a celebrity is FAVOURITE and that number being divided by the number of respondents who indicate that they know (heard/ seen) of that Celebrity. Here, researchers have calculated Q score to check the compatibility of host personality (Amitabh Bachchan Shahrukh Khan) with respect to Kaun Banega Crorpati. Q scores for Amitabh Bachchan: A= How many people know Amitabh Bachchan as a host for KBC/ Total number of respondents Here, all 300 respondents were aware about Amitabh Bachchan as a host for KBC So A= 300/300 = 1 B= How many respondents rate Favourite/ total number of respondents As, 184 respondents answered favourite Amitabh Bachchan as a host for KBC So, B=184/300 Q Score = B/A= 184/300*100 = 61.3 Q scores for Shahrukh Khan: A= How many people know Shahrukh khan as a host for KBC/ Total number of respondents Here all 300 respondents were aware about Shahrukh khan as a host for KBC So A= 300/300 = 1 B= How many respondents rate Favourite/ total number of respondents As, 70 respondents answered favourite Shahrukh khan as a host for KBC So, B=70/300 Q Score = B/A= 70/300*100 = 23.3 Analysis: Based on survey researchers found that Amitabh Bachchan has a Q score of 61.3 Shahrukh Khan has a Q score of 23.3. Generally Q score more than 50 is considered good. This indicates that Amitabh Bachchan is a better host for Kaun Banega Crorepati rather than Shahrukh khan. Summary of research findings Compatibility of host personality with the reality show is one of the most important factor for the success of reality show. Apart from compatibility show timing, nature of show, content of the show also contributes towards success of the show. Factor analysis concluded that Channel peer and family, competition connect with common people and knowledge content are the important factors which affects viewers preference towards watching reality show. Through Focus group, it was found that as a host of KBC, overall personality and matureness of Amitabh Bachchan was very good which was lacking in Sahrukh khan as a host of KBC, however later was observed charming and informal. This is one of the main reasons of the success of Amitabh Bachhan as a KBC host. Based on focus group, researchers came to conclusion that the reasons of variation in viewership of KBC between 2000 to 2012 are timings of the show, change of host of show, coming up of new reality shows, the content of the show is same from last five seasons which has created a boredom, increase in the number of channels etc. Based on Q score analysis survey researchers found out that Amitabh Bachchan has a Q score of 61.3 Shahrukh Khan has a Q score of 23.3. This indicates that Amitabh Bachchan is more popular host for Kaun Banega Crorepati rather than Shahrukh khan as per respondents. Conclusion After conducting this research, it can be concluded that competition connect with common people, Channel, peer family influence and Knowledge content are three important factors which affect the viewers preferences towards Indian reality shows. Apart from the fact that KBC is being hosted by Amitabh Bachchan, reality show like KBC has become popular due to the reason that it is a platform for common people which also increases the knowledge of the audience. Researchers also concluded that the reasons of variation in viewership are primarily due to the timings of the show which was not appropriate since the show was earlier telecasted in a time slot of 9 PM-10 PM. Moreover, this time slot was also commonly used by many channels to telecast their best performing programme. People were in a habit of watching Amitabn Bchchan in the KBC as a host, but in the third season Shahrukh Khan came into picture and the TRP of the show fell drastically. Most of the people perceive Amitabh Bachch ans personality to best match with the show and change in the host personality resulted in sharp decline in viewership. Practical Implications This research will go a long way in helping the advertising agency, directors producers of reality show who can make this research a basis in selection of the right celebrity for endorsement and celebrity as host for reality shows. Moreover, this research shall also work as a reference for further academic research in this area. Limitation of the Research Although, this research has achieved its objectives, there are some unavoidable limitations. First, due to time constraints, small sample size of 300 has been chosen. However, for generalizing the results, larger sample could have been better. For Factor analysis, randomly chosen respondents would have been better choice but as population of area where research has been conducted is on larger side, so listing of the population becomes cumbersome task. In addition researchers have moderated and noted the finding of focus group discussion themselves, some amount of subjectivity cannot be ruled out. Future Research The scope of this research study may be further enhanced by incorporating different reality show in the research. This research can also be extended further for deciding celebrity for endorsement purpose.

Psychological Disorders: Anorexia Nervosa :: essays research papers

An estimated 5 million Americans suffer from eating disorders and most are teenage girls and young women. Among the three types of eating disorders, anorexia nervosa is the most common type. It is a disorder in which the person has a distorted body image and an intense fear of being fat. Binging, or eating large quantities of food in a short period of time, and then purging, or vomiting to empty the stomach of food, are all actions commonly found in anorexics. An anorexic is extremely afraid of becoming fat and might believe she/he is fat even when he/she is very thin. While there is no single known cause of anorexia, several things may contribute to the development of the disorder. For example, social influences, genetic and biological factors, psychological issues, and family environments all contribute to the development of Anorexia. Social influences are a big contribution to anorexia. The American society places high value on thinness among women. Thinness is frequently mistaken or identified as beauty. As a result, young girls often think that they must be slender to be attractive. Kids are deluged with images of fat free bodies in the pages of heath, fashion, and teen magazines. Such media that feature photographs of thin super models and actresses are under attack for encouraging young women to starve themselves. One factor possibly leading to anorexia nervosa is the way a person looks at the world, or the psychological factors. An anorexic might have a fear of growing up, a drive to be perfect, or family problems. Some psychological characteristics are low self-esteem, poor body image, need for control, and the need to feel special or unique. Additional contributions to anorexia are family environments. Some families of people with the disorder are more likely to be overprotective, rigid, and suffocating in their closeness. Also parents who place too much value on appearance, diet themselves, and criticize their children’s bodies are more likely to have a child with anorexia. Other contributions to anorexia nervosa are genetic, biological factors, stressful events, and life transitions. It occurs 8 times more in people who have relatives with the disorder. Women whose mothers or sisters have had the disorder are more likely to develop the condition than those who do not. Life transitions can trigger anorexia nervosa to someone who is already vulnerable. Things like starting a new school or job or being teased to traumatic events like rape can lead to the onset of anorexia.

NATO and Terrorism

â€Å"A key feature of terrorism is that it is directed at a wider audience or target than the immediate victims. It is one of the earliest forms of psychological warfare. An inevitable corollary is that terrorism entails attacks on random and symbolic targets, including civilians, in order to create a climate of extreme fear among a wider group.† (Buckley and Fawn, pg. 1) Whenever, any country or a nation is at a critical stage and it feels that someone might capture his homeland, and then he bears the courage to fight for his homeland as for the love of his country. There are special rules and principles according to which countrymen can protect their nation from enemies. An alliance was formed by the European countries and the US when they were facing attacks from the Soviet Nations. To fight for their land, they created an alliance which is called NATO. The abbreviation of NATO is North Atlantic Treaty Organization. It was created to promote harmony among the member countries and throughout the world. The basic responsibilities of the NATO soldiers were to remove the people whose lives were at stake near the borderline so that they could be accommodated too much safer places then those. In this regard, every member country was bound to follow all the instructions of this allied force in connection of the co-operation and peace among these countries. When this allied force was created there were about 51 countries in it and now it comprises about 189 countries. Basically, history tells that it was the unity of all the European nations, United States and Canada against a Soviet attack on their participating or friend nations. â€Å"The North Atlantic Treaty Organization (NATO), as it often has been, is once again at the center of this debate. Today NATO is once again a subject of concern and debate. Member states have put the organization through a major structural overhaul, but there continue to be doubts concerning its future in the absence of a threat†. (Cohen et al, pg. 20) The NATO is said to be an allied force as it is so it fights against terrorism but the main point to this topic is that if the NATO is fighting against terrorism then terrorism may surely be affecting it in many ways. The most favorable prove in this regard is the 9/11 attack on the World Trade Center in the Washington District of the United States of America. â€Å"After the events of September 11 2001, a stunned US President George W. Bush declared that ‘night fell on a different world. There was indeed horror around much of the globe that a new and insidious precedent had been set for terror against states, making everyone vulnerable.† (Buckley and Fawn, pg. 1) This effected the reputation and name of the NATO. While within 24 hours of the attack the NATO declared and proved that it was a plan to destroy the image of the NATO and somewhere they have succeeded. But the real plan was to kill the soldiers of the NATO. However, gradually the planes and aircrafts turned towards the WTC and bumped into the world’s highest building. Till then the NATO has been trying to curb terrorism and is in fight of this fearful activity and its activists. However, nowadays, the NATO is working against terrorism in Afghanistan and is trying its level best to damage the hideouts of those jihad militants. The NATO fully recognized its duties after the September 11 2001 attacks, which proved to be harmful for the works of the NATO. After that they started an active participation in fight against terrorism and their first operation was chained outside Europe. The North Atlantic Council, which is the central body of the NATO, directs it from where to start and all the NATO officials have to present their work history or their efforts to this Head Quarter named the North Atlantic Council. The NATO militants are offered their services from here and one is punctual and strict to abide the rules and principles of the Head Quarter. Recently, the 2006 attacks in Turkey by terrorist groups were highly condemned by the NATO and at a conference held at the NAC0 the base commander declared his sympathy with the people of Turkey and strongly condemned the attitudes of the terrorist groups. The point is only that if these terrorist groups and their militants want us to move from their places then they should clearly come and fight with the NATO’s allied forces, while in this way they are not opening the ways of sympathy for them but are creating an emotional of hate in the hearts and minds of the people. This conflict and war of terror between NATO and the terrorists have made the lives of people miserable. They do not care about who is living or who dies. The conflicting situation is continoulsy-disturbing the lives of people and is forcing them to kill themselves because of fear and terror but who cares because nobody would leave this war. Everyone should standby his conditions and all is well that end is well. People would die and last of the entire world would be free of us. Terrorist attacks in Algeria are also increasing but all are helpless in front of the terrorist forces. According to a NATO press release, the Secretary General of the NATO strongly condemning the attacks said that on behalf of all the brave and courageous commandos of the NATO, I strongly condemn the terrorist attacks on Algeria and this is a promise that the NATO will always stand by the Algerians as our Mediterranean teams is also working. We hope for further development in decreasing the number of terrorists from the terrorist affected areas because our teams are working there to combat with the terrorists. However, after the September 11, 2001 attacks, the NATO has become more serious and effective in playing its complete role against terrorism. Now, the forces of the NATO are removing people who are living near the terrorist camps especially in Afghanistan. The forces of the NATO fear that these people might be victimized in their context so it would be better to remove and relocate them to a much safer place. The NATO has been much supported and encouraged by its partners in regard of the fight against terrorism. The member countries are always present to help the NATO manage voluntary camps and they also launch campaigns for the betterment of theses courageous soldiers. Nowadays the plan, which is residing among the partner countries, comprises of the Euro-Atlantic Partnership Council and the NATO-Russia Council. These two comprise of the supporting countries that have been with the NATO since its formation and have supported this alliance against terrorism in every positive means. Apart from its member countries, the NATO is also sharing up its part with other international organizations and is taking and giving information to those organizations so that their law enforcement agencies could be proven helpful for the NATO in finding fearful and wanted people. In accordance with all of the above statements it has been proved that the NATO is trying its level best to curb the germ named terrorism but is continuously failing in it because the rising umber of crimes and criminals. However, a team like the NATO should be within every country so that it could have a worldwide terror-curbing network. â€Å"Israel and its overseas network in the US†¦. (threatens) not only the oppressed people of Palestine (and Iraq, Iran, Lebanon, Syria and any other state Israel takes aim at) but the rights of people throughout the world.† He stresses we have mass public opinion on our side nearly everywhere outside the US, and it's gaining resonance here as well. It sees Israel and our actions in support of the Israeli state as the greatest of all threats to world peace and stability. Petras ends his book with one final impassioned call to arms: â€Å"Let's move ahead and de-colonize our country, our minds and politics as a first step in reconstituting a democratic republic, free of entangling colonial and neo-imperial alliances.† (Petras, 2006) It has been proved that what were the aims and objectives on which the NATO was created. However, it is reminded again that when the US and UK colonies and European nations faced severe attacks from the sides of the Soviet Unions and Soviet nations, then they decided to create an allied force named the NATO. The NATO is supposed to be helpful in curbing the roots of terrorism and it is doing it as its prime duty but the greatest terrorist shock that rocked the whole world as well as the NATO was the 9/11 attacks. â€Å"The September 11, 2001, attacks on the United States have made a smooth joint planning and coordination process even more urgent. While NATO invoked for the first time in its history its collective defense clause, it seems likely that the United States will coordinate its planned attacks on terrorist targets outside the European theater with individual allies rather than through the North Atlantic Council. As a result of the attacks, Washington will be reluctant to add more resources to Balkan peace management, at least in the short term†. (Cohen et al, pg. 74) After these severe attacks, the NATO became more terror and fear conscious and now it has started its operations in Afghanistan and the Ukraine Mediterranean area. However, besides all of this conflicts and situation, terrorism has always been a wall in the social and humanitarian services of the NATO. Wherever the NATO services try to spread peace and harmony, there is a bomb blast reported and same of every attack, the name and the blame comes directly on the allied force the NATO. The NATO has been contributing its services since 1955 and the countries, which are supporting it, should understand to announce an increase in the security of the soldiers. In that, if anybody is severely injured or dies during the military operations, the there should be special arrangements to remind those soldiers who contributed their part for the beloved country land. These soldiers should be regarded as a part of an active and alive society so that the forth-coming generation could remind the services of the beloved ones who sacrificed their lives for the love for their country. In that, it should be remembered and recognized that if these brave soldiers are neither paid tributes for their services or are never recognized for their never ending courage, we will lose these brave soldiers and then we should be ready to face another shock of a new Soviet or another union. Works Cited James Petras (Sep 26, 2006). The Power of Israel in the United States. Lenard J. Cohen, Alexander Moens, and Allen G. Sens. Praeger. NATO and European Security: Alliance Politics from the End of the Cold War to the Age of Terrorism. Westport, CT. Year: 2003. Page Number: 20 Mary Buckley and Rick Fawn. Global Responses to Terrorism: 9/11, Afghanistan and beyond. Routledge.   New York, Year: 2003. Page Number: 1      

Jet Copier Case - 1335 Words

JET Copier Case Introduction This case involved a copy shop and the question of whether or not the store should purchase a backup copier to use when the primary copier breaks down and is being serviced. In order to make this determination, it is necessary to calculate the average length of time it takes to repair the copier after a breakdown, and the average interval between breakdown, which yields the average number of breakdowns in a given period, such as each year. Also necessary is knowledge of how much revenue is generated by the copier in a typical day, which would also represent the average amount of revenue lost for each day the store is without a copy machine (while the machine is being serviced). Taking all of these figures together, the annual lost revenue brought about by breakdowns of the copy machine can be estimated and compared to the cost of purchasing a backup copier, and from this a decision can be made: the company should only choose to purchase a backup copy machine if the cost of the machine is lower than the estimated revenue lost from breakdowns. Necessary Components Actually making a determination of each of these figures is more simply stated than accomplished. While broad and general estimated can be made using simply algebraic equations, more specific and realistic estimated can be achieved using the assistance of computers and specific software. In this case, Excel was used to create a spreadsheet and run simulations that provided costShow MoreRelatedJet Copies Case Problem Essay1061 Words   |  5 PagesAssignment #1: JET Copies Case Problem    Read the â€Å"JET Copies† Case Problem on pages 678-679 of the text.   Using simulation estimate the loss of revenue due to copier breakdown for one year, as follows: 1. In Excel, use a suitable method for generating the number of days needed to repair the copier, when it is out of service, according to the discrete distribution shown. 2. In Excel, use a suitable method for simulating the interval between successive breakdowns, according to the continuousRead MoreAssignment 1 - Quantitative Methods Essay examples1090 Words   |  5 PagesJET Copies Case Problem page 1 Assignment #1: JET Copies Case Problem By: Jenna Kiragis Quantitative Methods 540 7/29/2012 JET Copies Case Problem page 2 In Excel, use a suitable method for generating the number of days needed to repair the copier, when it is out of service, according to the discrete distribution shown. Lost revenue of Jet Copies due to breakdown can be done by generatingRead MoreAssignment 1: Jet Copies Case Problem808 Words   |  4 PagesAssignment 1: JET Copies Case Problem Rose Leahy Strayer University Quantitative Methods-MAT540 Dr. Patricia DeJarnett July 21, 2013 Assignment 1: JET Copies Case Problem Read the â€Å"JET Copies† Case Problem on pages 678-679 of the text. 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